Singapore’s hospitality industry is transforming, and sustainability is becoming a key focus. This green revolution shapes guest experiences and opens doors to new career opportunities for those passionate about the environment.
The green wave in Singapore’s tourism
The Singapore Hotel Sustainability Roadmap, part of the Singapore Green Plan 2030, sets clear goals for hotels to reduce their carbon footprint, enhance energy efficiency, and attract eco-conscious travellers.
According to the Singapore Hotel Sustainability Roadmap, sustainability efforts are gaining traction, with 25% of Singapore’s hotel rooms already certified or receiving international sustainability certification. By mid-2024, 58 hotels had secured this recognition, with major groups like Pan Pacific Hotels Group, Far East Hospitality, and Resorts World Sentosa leading the charge. The Ascott Limited has also committed to achieving 100% certification across its global portfolio where applicable.
This shift isn’t just about policies—it’s redefining the hospitality experience. Jessie Lim, director of guest experience and sustainability at Pullman Singapore Orchard, highlighted, “Sustainability is at the core of Pullman Singapore Orchard’s operations, guiding every decision we make and shaping our commitment to a better future.”
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Redefining roles in hospitality
As sustainability becomes a core focus, traditional hospitality roles are evolving. At Pullman Singapore Orchard, employees take on expanded responsibilities to integrate sustainability into daily operations.
“Sustainability is seamlessly woven into existing roles, ensuring that every team member plays a pivotal part in advancing the hotel’s green initiatives,” says Jessie.
In her role, Jessie now oversees guest satisfaction and green initiatives like Clean for Green, which reduces water and energy consumption. The hotel also has a talent and culture executive role, managing corporate social responsibility (CSR) efforts and ensuring sustainability is embedded in workplace culture.
Beyond these adaptations, new sustainability-focused roles have emerged in the industry:
Sustainability Coordinator: Develops eco-friendly initiatives and works across departments to improve energy efficiency and waste management.
Green Event Planner: Organises low-impact events by sourcing sustainable materials, reducing waste, and promoting eco-friendly catering.
Eco-Tourism Specialist: Designs and promotes responsible travel experiences highlighting environmental conservation and cultural heritage.
Sustainable Food & Beverage Manager: Oversees sustainable sourcing, food waste reduction, and energy efficiency in hotel dining.
Corporate Social Responsibility (CSR) Manager: Leads sustainability strategies, ensuring hotels minimise their environmental footprint while supporting local communities.
These roles reflect a growing demand for sustainability expertise and offer exciting opportunities for professionals passionate about environmental responsibility and guest experience.
Check out jobs at Pullman Singapore here.
Training for a sustainable future
With sustainability-focused roles on the rise, hospitality professionals must have the proper knowledge and skills. Many hotels, like Pullman Singapore Orchard, invest in training programmes to ensure their employees are prepared for this shift.
“Through targeted training programmes, staff are trained in critical areas like energy and water conservation, waste management, and reducing single-use plastics—skills vital to reducing the hotel’s environmental footprint,” says Jessie.
Beyond structured training, hands-on learning opportunities are essential. Pullman Singapore Orchard has implemented initiatives like recycling campaigns and the Clean for Green programme, integrating sustainability into daily operations while fostering a culture of accountability and environmental responsibility.
Aligning luxury with sustainability
A common misconception is that sustainability comes at the expense of luxury. However, hotels in Singapore are proving that luxury and eco-consciousness can go hand in hand.
“At Pullman Singapore Orchard, we believe that sustainability and providing an exceptional guest experience go hand in hand. Our approach is centred on creating amazing, eco-conscious experiences that enhance guest satisfaction while minimising environmental impact,” says Jessie.
The hotel’s Clean for Green initiative allows guests to actively participate in sustainability efforts while maintaining high standards of comfort. The hotel also prioritises locally and sustainably sourced ingredients in its dining options, ensuring a responsible yet indulgent experience.
Advice for aspiring professionals
For those looking to build a career in sustainable hospitality, the director of guest experience and sustainability emphasises the importance of passion, education, and adaptability:
“Stay informed of the latest eco-friendly practices and trends, and consider pursuing formal education in sustainability, environmental management, or hospitality.”
“Gaining hands-on experience through internships or entry-level roles in sustainability-focused companies is crucial for building practical skills,” she advised, adding that networking and attending sustainability-focused events can also open doors to new career opportunities.
A bright future ahead
Singapore’s sustainable tourism movement is reshaping the hospitality industry, offering new career pathways and opportunities for those eager to make a difference. As the industry continues to innovate, professionals with the right skills and mindset will find ample opportunities to thrive. As Jessie puts it:
“Sustainability is not just a buzzword—it is a core value that drives everything we do, today and into the future.”
For those passionate about creating a greener, more responsible hospitality sector, now is the perfect time to step into this growing field.
Increase your chance of landing a job in the hospitality and tourism industry
Jobseekers or mid-career switchers who are keen on joining the hospitality and tourism sector can get support and on-the-job training by signing up for the following Career Conversion Programme for Tourism Professionals by Workforce Singapore:
- CCP for Tourism Professionals (New Hires PMET) – LHub
- CCP for Tourism Professionals (New Hires PMET) – SHA
- CCP for Tourism Professionals (New Hires RnF) – LHub
- CCP for Tourism Professionals (New Hires RnF) – SHA
Register here to speak to a career coach if you need professional advice on navigating your career journey!
