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3 minute read

How to Write an Effective Job Description That Attracts Candidates

Here’s how you can craft a job posting to best attract the right talent in the market.

Optimise your job title to be found

People often search for job openings by their job title, so make sure it’s optimised for Search Engine Optimisation (SEO) so that jobseekers can find it easily online.

Show, not just tell

Most job postings seem like copy-and-paste listings that may not allow jobseekers to understand the job. Your job description and responsibilities need to help candidates visualise what they will be doing. So be as descriptive as possible. Make it clear what they will be doing and what would be expected.

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Consider this: 

  • Who will they report to? 
  • What does daily work life look like?
  • Who will they be working with? 
  • What will be the main goal for them during the first few months?
  • What will they be learning?
  • How many assignments are they expected to submit per day? 
  • Will they be managing people? 
  • Is there a need to meet with clients? 
  • Will they have to work on weekends? 

Because there will be a barrage of information, it’s best to use bullet points for easier scanning. 

Additionally, address the candidates personally. For example, use “You will be in charge of disseminating information to all relevant stations”.

Use job requirements to help jobseekers filter themselves in/out of the job

This is very important if you want to make sure you get the right candidates applying for your role. 

  • How many years of experience do you expect for the job? 
  • What are the certifications you need them to possess? 
  • Should they be familiar with certain software or application?
  • What soft skills should they possess?

Inciting a clear response from the jobseeker helps bridge the gap between what applicants think they can do and what they are capable of. In listing the qualifications, you can make sure potential candidates that aren’t a good fit can self-select themselves out. Your job description should help jobseekers visualise exactly what you are looking for in a candidate. 

Share an inside look into your company culture 

Besides hiring for skills and experience, it is important to bring in someone that can belong in the organisation. Increasingly, employers are paying more emphasis to cultural fit. Skills and experience can be harnessed over time, but the same cannot be said about cultural fit. 

To attract someone with values that align with the company’s, list out:

  • What is the mission and vision of the company?
  • What is driving the company? 
  • What are the few common traits valued in employees at your company? 

There will always be more jobseekers than jobs available, so you’ll definitely have applicants coming your way. However, all of these are meant to optimise your job posting to ensure that the right candidates come knocking on your door. 

With recruiting, it will always be quality over quantity. 

This article is contributed by TalentTribe.

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