There is a lot of discussion about company culture these days, especially within the younger segments of the workforce. Culture has always been important, but perhaps the fact that people increasingly change jobs more often throughout their careers implies that there is a need for greater awareness of how important the work environment is to your eventual success.
Certainly, there’s an expectation now among those new to the workforce that their work needs to be more than just about showing up every day. Increasingly, work has to also offer us a sense of belonging. Building a strong company culture can be a challenge, however. It is not a simple exercise, and it isn’t something that can be rushed or forced. There’s no magic formula and a positive culture doesn’t just happen.
With that in mind, there are a few fundamental steps companies can take towards getting it right. Focus on these 7 aspects to get started with building the culture that your company deserves.
1. How should the place feel?
Firstly, think about the atmosphere that will achieve the best results. Create in your mind a picture of what it is you want your company culture to look like, and in turn to feel like. You then need to actively gather a team of characters and individuals to shape that environment – people who are like-minded, and who will bring your company culture to life.
2. Establish ground rules
It is important to define the rules for how the team will operate, both internally and externally. This involves setting boundaries in terms of the expected outlook and behaviours your teams should follow. These boundaries form the core of your culture, articulated by the values the business will stand for and operate under. Remember, these “rules” are more than a list of agreed tasks on a wall: they need to be codes that each of you work towards because you believe in them.
3. Setting the vision
Once you have this foundation, you can then put in place some degree of common vision and purpose, which your entire group is working towards – and then begin to define each person’s role in the achievement of that.
4. Set clear accountabilities
People both wish and need to understand what their role is: given that you’ll have different people at different levels of skill and experience, these roles will help determine the expectations of each individual for the success of your team.
5. Clarify goals and alignment
Work out the correct goals and targets for each individual. Of course, you have to coach and support the individuals towards the achievement of those goals and ends. Your inexperienced people and new hires will require more input as to the culture: in order to get adequate answers to the question of “how does your company culture help me to meet my personal needs?”
6. Appoint mentors
A big part of bringing culture to life comes through mentorship. Your more experienced people, who understand the culture, play a key part in coaching new recruits, especially through their behaviours, leading by example, and often demonstrating how a tricky task can be mastered. They too will have their own career and aspirational needs: you need to define what the company vision looks like for them, and how their role can grow and evolve as the company does.
7. Be the first to represent the culture
This point could just as easily be the first. Leaders of companies need to be aware that they are in many ways seen as key representatives of the culture. It’s important that as a leader, you have ample time in your week set aside for communication with your team: listening to their ideas and inputs, and sharing your experiences at having solved problems around the tasks they’re setting out to achieve.
Company culture strengthens confidence
Over time, if you have a strong culture that is in line with what your individuals are looking for, you’ll in turn have a team of better individuals. They’ll feel encouraged and inspired to want to work and achieve in that environment. Similarly, you’ll have greater retention: which will, in turn, make for a more confident team and a stronger culture.
This article is contributed by Michael Page.