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5 minute read

Want to Retain Your Employees? Foster a Sense of Belonging at Work

Discover key strategies to boost employee morale and retention by fostering a sense of belonging in the workplace for your company’s long-term success.

In today’s competitive job market, employee retention is more critical than ever. Companies that prioritise employee satisfaction and a sense of belonging enjoy long-term success. That’s because when employees feel supported, heard, and valued; they stay committed to their company. 

Workipedia by MyCareersFuture explores strategies to create a workplace where employees belong, boosting morale and retention.

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Importance of employee retention

Employee retention goes beyond reducing turnover. It’s about fostering an environment where employees want to stay and contribute to company growth. High turnover rates result in costs like reduced productivity, increased recruitment and training expenses, and a loss of institutional knowledge. 

A sense of belonging translates to engaged, committed, and dedicated employees, leading to higher productivity, better customer service, and improved profitability.

Creating a sense of belonging in the workplace

Employee engagement is essential to fostering a sense of belonging. Engaged employees are emotionally invested in their work and committed to their company’s success. It extends beyond job satisfaction and includes connecting with the company’s mission, having a sense of purpose, and experiencing a positive work environment.

1. Building a positive culture

A positive company culture sets the tone for employee interactions, work approach, and perception of the company. Leaders should lead by example, encouraging open communication, transparency, and fairness. This helps employees feel heard, respected, and valued.

Sharing with Workipedia by MyCareersFuture, spokesperson for Dell Technologies’ HR team, said: “Our people leaders are encouraged to set an example for our teams on how to institute self-care and wellness to better manage stress, anxiety and challenges.”

2. Promoting open communication

Open communication is crucial to fostering a sense of belonging. When employees can express ideas, concerns, and feedback comfortably, they feel valued. Companies should implement feedback channels, encourage dialogue, and promote active listening through meetings, discussions, and suggestion boxes.

City Developments Limited’s (CDL) Group Chief Human Resources, Lilian Tan, shares with Workipedia by MyCareersFuture:  “With regular engagement, employee feedback, and constantly looking beyond the basics to differentiate ourselves from competitors, we review our benefits to respond effectively to evolving needs.”

3. Providing growth opportunities

Employees seek meaningful work and professional growth. Offering training, mentoring, and career advancement opportunities contributes to a sense of belonging and job satisfaction. Companies should invest in employee development, identify strengths, and provide resources for growth, benefiting both employees and the company.

Speaking to Workipedia by MyCareersFuture, STMicroelectronics’ senior director of Singapore business & operations human resources, Foo Kuo Yang shares:

“We invest in our people through constant upskilling and upgrading to build career resilience. After all, our sustainable success is through our employees realising their full potential.”

Read More: In Good Company: 4 Reasons Why These Companies are Promoting Career Resilience for Employees

4. Recognising and rewarding

Recognition and rewards play a significant role in creating a sense of belonging. When employees’ efforts are acknowledged, they feel valued and motivated. Implement various recognition programs, ensuring they are fair, consistent, and aligned with company values and goals.

Bridget Wong, Accenture Singapore’s Head of Human Resources, shared with Workipedia by MyCareersFuture: “At Accenture, employees are recognised via a recognition programme, which celebrates their success via peer recognition as well as recognition points that can be redeemed for merchandise or charitable contributions.”

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5. Offering flexibility

Flexibility is crucial for employee satisfaction and well-being. Flexible work arrangements, such as remote work, flexible hours, or compressed workweeks, help employees maintain a work-life balance. This shows trust in employees’ time management skills and promotes a healthier work environment.

Talleah Teo, HP’s Talent Acquisition Director, Asia Markets, shared with Workipedia by MyCareersFuture

“It’s important to provide employees with the tools and flexibility they need to maximise their work-life balance – or work-life integration. This is important because we know this leads to stronger engagement, a significant sense of fulfilment and, along with that, stronger business results.”

Read More: How Singapore Employers Are Building a Hybrid Workforce

It’s not just about salary

Employee retention isn’t solely about competitive salaries. It’s about creating a sense of belonging and making employees feel respected and cherished. When employees feel they belong at work, they stay committed and contribute to the company’s success. Let’s strive to build workplaces that employees consider their second home.

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