Beating competitors in the current job market is challenging, as it involves trying to simultaneously attract and retain top talent. One effective way to reach potential candidates is through a well-crafted job posting. However, many employers make common mistakes that hinder their ability to attract qualified applicants, resulting in high drop-off rates and some cases a depletion in your pool of candidates.
Navigating the competitive job market in Singapore, where talent is highly sought-after and discerning, requires precision in crafting job advertisements. Missteps in job postings can deter the skilled professionals you seek to attract. Let’s explore these pitfalls and refine your approach to better align with the expectations of job seekers in Singapore.
1. Salary expectations
In Singapore’s dynamic economy, compensation remains a primary motivator for jobseekers. Offering a salary that meets or exceeds industry standards can significantly increase the number and quality of applications. Conversely, substandard salaries may only attract applicants out of desperation, not suitability.
Example:
A local tech company initially advertised a developer position at a salary below the market rate, resulting in few applications. After adjusting the salary to match competitive standards within the Singapore market, the company saw an influx of applications from highly qualified candidates.
Strategy for employers:
Benchmark salaries against local industry standards regularly to ensure your offers are attractive. This will enhance the appeal of your postings and reinforce your reputation as a fair employer in Singapore’s tight job market.
2. Labels on Noise
Cluttered job postings with unnecessary details or excessive corporate jargon can be overwhelming. A survey by jobs platform Monster found that jargon-filled job descriptions are a significant deterrent, with 57% of respondents indicating that unclear industry jargon makes them less likely to apply for a job. In Singapore, where efficiency is highly valued, clear and concise job descriptions resonate more effectively, attracting better-qualified applicants.
Example:
A posting for an “Innovative Thought Leader in Dynamic Synergy Creation” can be off-putting. Simplifying this to “Strategic Business Manager” would make the position more accessible and appealing to Singapore’s pragmatic job seekers.
Strategy for employers:
Focus your job descriptions on essential qualifications and responsibilities. Eliminating redundant information helps attract applicants who may be deterred by complexity and instead value straightforward communication.
3. Job title length
A survey by jobs platform Monster found that 64% of respondents said they would not apply for a job if they didn’t understand the title. Clarity and professionalism are essential in Singapore’s professional environment; long or complicated job titles may appear unprofessional. Simplifying job titles ensures they are understood and taken seriously by potential candidates.
Example:
Instead of “Chief Wizard of First Impressions and Telephonic Client Engagement,” a more straightforward “Receptionist” would resonate better with job seekers seeking clear and professional roles.
Strategy for employers:
Use concise, industry-standard job titles that accurately describe the role. This is especially important in Singapore, where job seekers prioritise clarity and relevance in their job search.
4. Positive sentiments
A positive tone in job postings, highlighting the supportive work culture and growth opportunities, can be particularly effective in Singapore. This resonates with local job seekers who value career progression and a positive working environment.
Example:
Describing a role as part of a “team that celebrates creativity and success daily” can make a position much more appealing, aligning with the aspirations of Singapore’s ambitious workforce.
Strategy for employers:
Adopt a positive tone that emphasises the benefits and opportunities of working in your company. This will attract more candidates and align with the expectations of job seekers in Singapore looking for roles that offer professional and personal growth.
Effective job postings: Keep it simple and clear
Effective job postings are your first interaction with potential candidates and set the tone for recruitment. By prioritising simplicity and clarity, you ensure that the essential details of the position are communicated without unnecessary complexity. Remember, a well-crafted job posting is not just an advertisement for a position; it’s an invitation to engage with your company’s culture and values.
