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2 minute read

Marketing Yourself Effectively: A Guide to Professional Branding

An important aspect of career success is to showcase what you are capable of to potential employers. When applying for a job role, how you market yourself matters in getting the job.

What is professional branding?

Professional branding is the way you market and sell yourself in different business settings whether to different companies or networks.

Just like how a company would differentiate itself from its competitors by communicating and highlighting its unique value proposition, you should do the same as a jobseeker.

If you take a proactive approach to your professional brand, it can benefit your career in the long run. With a well-defined brand, companies and employers are able to understand your strengths and how to tap on them.

However, when job hunting, this does not mean that you list every single skill and competency that you have to the potential employer. The key is to match them to the job description to showcase how you are the ideal person to fill the role.

If you’re keen to learn more on how to craft an effective professional brand, here’s a guide to follow and share!

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