Singapore’s Creative, Media and Marketing Industries: What’s the Job Outlook Like?

We get it – it’s tough times for those in the marketing and content creation sectors. Budgets in this field have been progressively shrinking, with a wave of companies deciding to go directly to their target audiences via social media platforms and search, thanks to the digitalisation of the media and entertainment industries.

It’s not all bad news, with unemployment rates progressively dipping. But penny-pinching means businesses and employers hiring in your sector and field will be looking for more value from their hires, especially with both small and large businesses fearing possible recessions on the horizon, according to market research by Hootsuite recently.

Looking to join the media and creative sector? Explore available job postings on MyCareersFuture now!

If you’re looking for more market insights, British recruitment agency Robert Walters Group’s Salary Guide for 2023 believes the following:

There will be a bigger focus on diversity and inclusion in hiring for this sector, with employers aiming to hire local Singaporeans for most jobs.
The health and wellness industries will be hiring for skillsets in this field, particularly in the online space or customer engagement. If you’ve got a background in analytics, e-commerce, performance marketing and omnichannel marketing, you’ll be fine.
Permanent roles can be found in FMCG, retail, luxury and consumer technology, healthcare, professional services, industrial (business development, sales management, and account management.
Contract roles will be available in social media marketing, digital marketing, e-commerce, public relations and communications, and campaign analytics.

Looking at the big picture, Singapore’s media sector, comprising 2,200 establishments, contributes a S$2.4 billion value added to Singapore’s economy, according to the Infocomm Media Development Authority (IMDA).

Technological advancements are transforming every aspect of the industry, from artist and concept development to how audiences consume content, media and marketing initiatives.

While professionals with creative skills remain in demand, those with digital skills will also be sought after to harness data and technology in creating and delivering stories in an increasingly digital environment.

Considering a Mid-Career Switch? Register for a complimentary session with WSG’s Career Matching Services for some helpful guidance today.

If you’re keen on the industry, here are some sub-industries that have also come to the fore in recent years: